SearchGPT by ChatGPT: Google Search Engine is Going to be Shut Down?

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satyamraj July 26, 2024 Updated 5 months ago

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OpenAI is releasing a prototype version of its much-anticipated search engine, which it claims will reference news from partners including News Corp, the company that owns The Wall Street Journal, and Atlantic magazine, among other information sources.

Similar to how users may now ask follow-up questions using OpenAI's well-known chatbot, ChatGPT, the tool, SearchGPT, will summarize content from websites, including news sites. Each response concludes with a parenthetical link to the sources.

Additionally, according to OpenAI, users can view other results and sources with pertinent data in the sidebar.

Since the launch of ChatGPT in 2022 caught the tech giant off guard, SearchGPT represents OpenAI's most direct assault on Google's search dominance to yet. Google is commonly used this year. It also launched a proprietary artificial intelligence search function that aggregates data from many online sources.

Other AI startups are also joining the search war, such as Jeff Bezos-backed Perplexity, which was founded by a former OpenAI employee.

According to OpenAI, it collaborated with publishers to develop the search engine. Publishers have been showing mock-ups of the feature to OpenAI representatives in recent months as they have become more concerned about how AI would change their newsrooms and newsgathering in light of recent decreases in web traffic for many publishers.

Publishers are generally worried that complete answers based on news material will be provided by AI-powered search engines like OpenAI and Alphabet's Google, depriving them of internet traffic and advertising revenue.

The amount of traffic that a product like SearchGPT may generate is unknown to the manner of publishers. According to an OpenAI representative, "We expect to learn more about user behavior" from the exercise.

After more than ten years of enduring the vagaries of tech giants like Facebook and Google, whose product changes occasionally result in abrupt shifts in online traffic, publishers are wary of digital alliances.

Their concerns were heightened when Perplexity used a Forbes magazine article as inspiration for one of its products last month, leaving off the news source until the very bottom of the website. Aravind Srinivas, Chief Executive, ascribed the problem to the "rough edges" of the product.

Nevertheless, a lot of publishers see benefits in giving AI companies access to their intellectual property. These companies need a lot of content and data to improve their AI systems and develop new solutions like SearchGPT.

In the last 12 months, OpenAI has partnered with a long list of news outlets, including Axel Springer, the parent company of Politico and Business Insider, the Associated Press, Le Monde, the Financial Times, and IAC's Dotdash Meredith, which publishes People and Better Homes & Gardens, among others OpenAI has granted publishers millions of dollars in cash and cloud credits in exchange for the ability to use their work as training data for new generative AI models in some of those agreements.

A number of other newspapers have chosen to take OpenAI and its supporter Microsoft to court, claiming that their work was improperly used to train OpenAI's algorithms. Among them is the New York Times. According to OpenAI, there is no merit to the claim.

OpenAI's conversations with publishers regarding the search tool mostly concerned how their news material would be incorporated into query responses. OpenAI announced on Thursday that content owners have control over how their material displays in SearchGPT.

In a statement that was a part of the press release from OpenAI News Corp CEO on Thursday, CEO Sam Altman and other OpenAI founders, according to News Corp CEO Robert Thomson, recognized that any AI-powered search needed to rely on "the highest-quality, most reliable information furnished by trusted sources."

While SearchGPT will first be evaluated independently, OpenAI eventually intends to incorporate it into its primary ChatGPT service. Those initial testers will include news producers and creators, and OpenAI will provide a wait list for US people to sign up to test the technology.